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Actions Can Affect Attitudes
§Why do actions affect attitudes? One explanation is that when our attitudes and actions are opposed, we experience tension, called cognitive dissonance.
§To relieve us of this tension we bring our attitudes closer to our actions (Festinger, 1957).
OBJECTIVE 55-5| Explain how the foot-in-the-door phenomenon, role-playing, and cognitive dissonance illustrate the influence of actions on attitudes.