Inter-Vehicle Messaging System: A Telecom Device

Inter-Vehicle Messaging System: A Telecom Device

Group 3

Amy Ruble, Josh Hamm, Marva Holiday, Donnie McBride

Key Words: Inter-Vehicle Messaging System, competitive advantage, safety, accidents.

Nissan has developed an Inter-Vehicle Messaging System, a telecom technology, which will aid in the prevention of future accidents by informing, warning, and actively assisting drivers. The Inter-Vehicle Messaging System is often referred to as the Advanced Driver Assistance Systems. This system has been designed to reduce the number of accidents that take place each year. This new telecommunication technology will assistance businesses and consumers. Businesses will benefit financially by increasing the net worth of their companies; Nissan will gain a competitive advantage; there will be an increase in economic efficiency. More access to the capital markets will be available. Consumers will benefit because they will feel safer and more secure in vehicles that can alert them of potential danger as well as possibly lower their insurance rates. The test of the “intelligent transportation system” will begin October 1, 2006, in Kanagawa, just outside of Tokyo. The project appears viable in Japan because the majority of cars are already equipped with navigational gadgets such as Satellite Global Positioning System (GPS) receivers.

Inter-Vehicle Messaging System will use wireless communication technologies to send information from vehicle to vehicle. They will use roadside beacons to communicate potential dangers to the car. Three measures will be used to avoid accidents. One measure is to inform drivers of upcoming traffic congestion and accidents with a digital map-based and cooperative system used for foresight driving. It will alert drivers of school and speed zones. Another measure that will be used is to support drivers with a warning and an assistance system. The Messaging System will also offer drivers advice on imminent situations to prevent an accident with haptic and acoustic interaction support for lane warnings, distance warnings and speed warnings. The last measure that will be used to avoid accidents is to intervene with a pre-crash system and reversible protection system with the aid of brake assistance and active vehicle controls. This system will not only help in the prevention of an accident but also in navigation. The system contains a “dynamic route finder” which alerts drivers of the shortest route to their destination. Two measures will be taken in the event of accidents to mitigate the consequences. The first measure will be taken if minor to severe accidents occur; an intelligent restraint system and a safety system, such as airbag deployment, will be activated. The other measure will be used in a post-crash situation and will alert emergency officials by using the rescue system.

Nissan has developed this system to help ensure optimal driver and passenger safety. Nissan is starting a study that will include 10,000 drivers in a two and a half year period. Europe plans to implement this new technology to reduce automobile fatalities as much as 50 percent by the year 2010.

The Inter-Vehicle Messaging System is important because it helps drivers maintain a safe speed, keep a safe distance, drive within the lanes, avoid passing in critical situations, safely pass an intersection, and avoid crashes with vulnerable road users. It will help keep drivers on the road when the weather may cause poor driving conditions. The sensory devices help to locate obstacles and hazards on the roadways. This increases the drivers’ reaction time. Sensors will also help drivers prepare for cross traffic dangers, such as a car running a red light. The system also uses sensors in the drivers’ blind spots in order to locate obstacles unseen to drivers, like cars and pedestrians. Other than safety features, there are many apparent reasons why this technological advancement would be a good attribute for Nissan to invest in. Although accidents will still occur, the number of fatalities can be reduced tremendously.

There are numerous aspects of the Inter-Vehicle Messaging System which will allow the businesses that use these products to have a competitive advantage. When people want to purchase a vehicle, one of the biggest factors of their decision is safety. There are so many accidents on our roadways that people want to feel protected. Giving consumers this sense of security can become Nissan’s number one selling point. Making a profit by selling cars is the main objective of Nissan. This would definitely be accomplished by adding this new technology. Another selling point would be the benefit to insurance companies resulting lower insurance rates because drivers would be less likely to have an accident. Nissan will be able to surpass competitors like Chevrolet, Ford, and Dodge, because of their inability to offer this type of accident prevention.

Another benefit to a business is that it helps to overcome risks and liability issues. The Inter- Vehicle Messaging System will help to maximize the company’s wealth by increasing sales. They will be able to reach their maximum selling point. According to Nissan’s financial plan, it will also help them to maintain their liquidity by means of appropriate level of cash and facilities. By utilizing this system, Nissan will be at the capital markets flexibly and efficiently. Economically, it will allow police officers to be accessible to needy civilians and free the courts of frivolous law suites from car accidents.

The Inter-Vehicle Messaging System will not only make the roads safer, but it also helps to manage the traffic flow. The systems will alert the driver’s vehicle of approaching slowdowns and accidents. This will give them the option of taking an alternate route. This will help to ensure that people are on-time to their appointments throughout the day.

The information about Inter-Vehicle Messaging System depicts many advantages to purchasing one of the telecommunication devices. It will help to reduce the number of accidents and ensure safer roadways. There will be an advantage to both consumers and businesses. People will feel safer in their vehicles and will feel better about sending loved ones on the road. Nissan’s goal is to save 50 percent of the people who could be killed in an accident before they developed this system. Other than the safety features, this system is economically efficient.

References

(2006,9). Japan to trial inter-vehicle messing system. Retrieved September 17, 2006, from New Scientist Tech Web site: http://www.newscientisttechnoloyg.com/article.ns?id=dn10087&print=true

(2004). About Preventative Safety. Retrieved September 17, 2006, from Prevent Web site: http://www.prevent-ip.org

Inter-Vehicle Messaging System
Group 3

1.	What car manufacturer is developing this Inter-Vehicle Messaging System?

Toyota

Nissan

Honda

GMC

2.	What is the percentage of lives that will be saved?

50%

60%

40%

30%

1. 3.3. 2.3.

How many drivers will the study be performed on?

100

1,000

10,000

100,000

44.4.

Which country will test the product first?

Italy

Japan

China

Egypt

5.	When will the testing begin?

A.	October 1, 2007

B.	August 31, 2007

C.	October 31, 2007

D.	October 1, 2006

6.	This messaging system will be beneficial to

A.	Businesses

Consumers

C.	Both A and B

D.	Neither A nor B

7.	Businesses can benefit from the telecommunication system

A.	To gain a competitive advantage

B.	Financially

C.	Economically

D.	All of the above